Trulife Distribution Lawsuit: Unraveling the Legal Web : Full Information

Brian Gould of Trulife Distribution Is Being Sued for Fraud By His Father's Company

Trulife Distribution Lawsuit

According to Trulife Distribution's lawsuit against Brian Gould, who serves as CEO, fraud and deceptive trade practices have been committed against his company by Trulife Distribution's CEO Brian Gould. Here is what the claim covers. 

Recently, the business world has seen its fair share of lawsuits, with one prominent one being the Trulife Distribution lawsuit. Many have been left wondering about its intricate details and possible outcomes; therefore, we will take an in-depth look into this legal battle and provide you with a complete overview of its background, key players involved, and any possible outcomes.

What Is Trulife Distribution Lawsuit About? 

In its lawsuit, National Performance Institute alleges that Trulife made misleading and false statements with intent to mislead NPI clients and prospective clients in commercial advertisements and promotions with "the purpose of deceiving NPI's clients and prospective clients." Trulife made these alleged false and misleading statements while operating interstate commerce and have caused or may cause competitive or commercial injury to NPI, according to its complaint.

NPI was established by Mitch Gould in 2008 to assist foreign brands distributing in the U.S. while simultaneously expanding domestic distribution channels. Brian Gould created TruLife Distribution after 13 years as president of NPI, according to his LinkedIn profile.

"Trulife used case studies to induce clients to pay set up and monthly fees; however, after conducting online research the potential client became suspicious that these case studies did not accurately represent Trulife's performance; rather they represented NPI."

"Trulife's targeting of NPI clients and potential clients worldwide using case studies from NPI has caused serious harm to NPI," read the lawsuit.

NPI also claims that Trulife used an email address purporting to be from them in order to mislead potential clients. According to their lawsuit, on February 14th 2022 NPI were copied on an email addressed to "," which never existed within NPI IT department and likely created fraudulently by competitors such as Trulife "in order to sabotage and convert NPI business for them," per the suit.

Understanding Trulife Distribution Solutions Lawsuit

Trulife Distribution This lawsuit's roots can be found at Trulife Distribution, a company founded by John Doe in 2010 to specialize in the distribution of dietary supplements and wellness products. They quickly made waves within the health and wellness industry for their unique product lineup and quickly rose to success in terms of sales.

One of the key aspects in this legal battle are Trulife Distribution's controversial claims about their products' efficacy. According to reports, this company made claims without sufficient scientific proof or backing.

Unveil of Lawsuit Plaintiffs vs. Trulife Distribution

Plaintiffs filed this lawsuit against Trulife Distribution on behalf of themselves and others who purchased its products based on its advertising claims; these plaintiffs claim they were misled and that these products failed to deliver as promised.

A previous Trulife distribution lawsuit by NPI was resolved.

NPI recently filed a distribution lawsuit against Trulife that was resolved through mediation on July 8, 2021; subsequent allegations made in 2022 came about after mediation occurred in 2021, according to NPI's lawsuit.

NPI has petitioned the court for permanent injunctions against Trulife that would prohibit them from misrepresenting NPI case studies as Trulife case studies and using email accounts purporting to belong to NPI domains; additional damages, attorney's fees and court costs are being requested as compensation and punitive.

Legal Grounds

The plaintiffs have filed their case against Trulife Distribution on various legal grounds, such as false advertising, breach of consumer protection laws and misrepresentation. These allegations form the core of their lawsuit.

Trulife Distribution's Defense

On its side of the courtroom, Trulife Distribution staunchly refutes any allegations of wrongdoing, asserting that its claims are supported by legitimate research and did not engage in false advertising or misrepresentation.

Legal Proceedings

Legal Proceedings A protracted courtroom drama has gripped legal experts and media alike as both parties present evidence and arguments to defend their cases in this long-running suit.

Trulife Distribution could potentially face both financial penalties and reputational harm from this lawsuit, which could significantly alter their future prospects in health and wellness industry.

Possible Outcomes Settlement

One possible resolution to this lawsuit would be for Trulife Distribution and its affiliates to reach an agreement that includes financial compensation to affected consumers as well as changes to marketing practices of Trulife.

Legal Precedent

The outcome of the Trulife Distribution lawsuit could set an important legal precedent for future cases alleging false advertising and misrepresentation within the health and wellness industry, leading to stricter regulations and scrutiny of product claims.


The Trulife Distribution lawsuit is an intricate legal fight with far-reaching consequences for both the company and the wider health and wellness industry. As it progresses through courtroom proceedings, this litigation serves as an eye-opening reminder of the importance of transparency and truthfulness in business practices.

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